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Understanding Senior Users: A Food Delivery Strategy
Hankook Research
Generative UX resesarch
Market research
Food Delivery
B2C
Role
UX researcher
Team
3 UX researchers
Timeline
Jun - Sep 2022 (3 mos)
Company
Hankook Research
SUMMARY
Goal
To identify
potential elderly users
of delivery app and
strategies
to target them
To find how elderly users are differentiated
To identify target user segment and there core value
Adding multiple members requires just 2 clicks, improved from 3+.
Methodology
01
Expert interview
02
1:2 In-depth interview
03
Online survey
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